Chopard’s reputation has spanned the world and its collection continues to appeal to the most demanding tastes in over fifty countries, catering to the demands of a growing clientele.

The World of Chopard means Happy Diamonds, Happy Sport, Imperiale, Mille Miglia and La Strada, and a selection of some of accessories. A deep-felt respect for Swiss watch-making tradition, a love of fine workmanship, superlative standards, precision and a determination to innovate: such are the watchwords of Chopard.
Chopard has remained a fully independent family firm to this day. Running and developing a company such as Chopard could not be done without a precise and rigorous set of governing principles. Over the years, several corporate values have emerged, all firmly rooted in the family spirit and forming the “backbone” of Chopard. Endowed with a code of ethics nurtured by common sense and loyalty, the Chopard company has been steadily and serenely forged… since 1860.