Crafted from the finest raw materials and assembled with scrupulous attention to detail, Rolex watches benefit from cutting-edge technology and extensive expertise. In addition, each individual Rolex watch undergoes stringent examination and testing. Epitomising the values that have made the brand world-famous, Rolex watches are first and foremost a symbol of a way of life, a benchmark for style with a quest for precision.

Since 1927, when Mercedes Gleitze swam across the English Channel wearing an Oyster wristwatch, Rolex has been associated with the quest for excellence inherent in sport culture. Today Rolex supports top sporting and cultural events all over the world. It is present at more than 150 events in golf, sailing, tennis, motor sport, the Arts and at equestrian tournaments, as well as being associated with underwater exploration, mountain and polar explorations, culture, architecture, enterprise, and philanthropy. Given the longevity and strength of these relationships, Rolex is seen not merely as a sponsor … but also as a partner.

In 2013, the Oyster Perpetual Cosmograph Daytona is celebrated 50 years of history marked by a passion for speed and motor sport. Created by Rolex in 1963, this legendary model has established an extraordinary track record in the world of motor racing thanks to its reliability and performance. Known simply as the “Daytona”, it has risen to the rank of an icon as the most famous and most prized chronograph in the world.

So many attempts were necessary before Everest was finally conquered. It was on 29 May 1953 and the heroes of the day, Sir Edmund Hillary and Tensing Norgay, were wearing Rolex Oyster Perpetual watches.

The Oyster Perpetual Explorer II exemplifies the close ties Rolex has forged over many years with the world of exploration. With its highly legible dial, the introduction of the date, a 24-hour hand and a fixed graduated bezel, the Oyster Perpetual Explorer II opened new horizons for explorers of our planet. Its 24-hour display allows polar and cave explorers to distinguish day from night, making the Oyster Perpetual Explorer II an indispensable timekeeper.

The quintessential divers’ watch, the absolute reference in its genre, the Submariner has expanded its horizons far beyond the element of its birth in 1953, while denying nothing of its aquatic origins. At home in the depths of the oceans, a universe in which it remains the basic instrument of every diver, it long ago conquered terra firma as the watch of action. Waterproof to 100, 200 then 300 metres as it successively evolved since it’s launch, the Submariner has always been the symbol of Rolex’s supremacy in waterproof-ness.

True to its passion for underwater exploration Rolex took an active part in the historic DeepSea Challenge expedition of film-maker and explorer James Cameron (director of Titanic, Avatar) in partnership with the National Geographic Society. On 26 March 2012 the expedition’s submersible descended 10,908 metres (35,787 feet) to reach Challenger Deep (the deepest point in the world’s oceans). The Deepsea Challenger carried an experimental divers’ watch, the Rolex Deepsea Challenge, on its robotic manipulator arm, the timepiece worked perfectly throughout the dive at extreme pressures, confirming Rolex’s position as the leading brand in waterproof-ness.